Newsletter Advertising ROI Calculator

See whether sponsoring newsletters will pay off for your SaaS. Project clicks, signups, customers, CAC, ROAS and payback from a sponsorship — before you spend a dollar.

Start from

Campaign budget ($)

Niche

Ad placement

Ad click-through rate (%)

typically 0.5–2%

Landing page → signup (%)

typically 2–5%

Signup → paid customer (%)

typically 15–25%

Customer value / ACV ($/yr)

Enter your numbers to project the ROI of a newsletter sponsorship.

How to estimate newsletter advertising ROI

Newsletter ad returns come down to a funnel: a sponsorship reaches an audience, a share click through, some sign up, and a fraction become paying customers. Multiply that by what a customer is worth and compare it to the cost — that is your return on ad spend (ROAS) and customer acquisition cost (CAC).

FAQ

Is newsletter advertising worth it for SaaS?

It depends on your funnel and customer value. If the projected ROAS above is over 1x, a sponsorship pays for itself; the calculator shows the break-even click-through rate you would need.

How do I calculate newsletter advertising ROI?

Estimate reach, click-through rate, landing-page signup rate and trial-to-paid rate, multiply through to customers, then compare customer value against the sponsorship cost.

What is a good CAC from a newsletter sponsorship?

A healthy customer acquisition cost is well below a customer lifetime value — many SaaS teams target a CAC payback under 12 months, which the calculator estimates for you.

Publisher setting your price instead? Use the Sponsorship Rate Calculator →