Newsletter Sponsorship Rate Calculator
Estimate what your newsletter sponsorship is worth — or what a SaaS sponsorship should cost — based on subscribers, niche, open rate, and ad placement.
Enter your numbers to see an estimated sponsorship rate.
How newsletter ad rates work
Most newsletter sponsorships are priced on CPM — cost per 1,000 subscribers. Rates rise with audience engagement (open rate), niche value (B2B and SaaS audiences command more), and ad placement (a dedicated send is worth far more than a small classified line).
FAQ
How much should I charge for a newsletter sponsorship?
It depends on subscribers, niche, open rate, and placement. Use the calculator above for an estimate based on current market CPMs.
What is a good CPM for newsletter ads?
General newsletters run $15–$30 CPM; niche B2B and SaaS newsletters often command $40–$70+.