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UTM Builder

UTM Builder

Build tagged campaign URLs so you can see exactly how much traffic and signups each newsletter sponsorship drives in Google Analytics or your product analytics.

Destination URL
Campaign source (utm_source)
Campaign medium (utm_medium)
Campaign name (utm_campaign)
Campaign term (optional)
Campaign content (optional)

Your tagged URL

Enter a destination URL to generate your tagged link.

Running a newsletter campaign? Get matched with newsletters your SaaS buyers read.

What are UTM parameters?

UTM parameters are tags you add to a URL so analytics tools can attribute visits and conversions to a specific campaign. For newsletter sponsorships, they let you prove which newsletter actually drove signups and revenue.

FAQ

What is a UTM parameter?

A UTM parameter is a tag added to a link so analytics can attribute the visit to a campaign, source and medium.

How do I track newsletter sponsorship clicks?

Add UTM tags to the link you give the newsletter, then filter by campaign and medium in your analytics to see traffic and signups from that sponsorship.

What utm_medium should I use for a newsletter?

Use newsletter or email as the medium so newsletter campaigns group together separately from paid or social traffic.